Privacy Policy

Effective Date: July 28, 2026

Westside Medical Supply ("Westside Medical Supply," "Westside," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide when using www.wmsupply.com (the "Website").

This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your information. 

Information We Collect

Information You Provide

You may voluntarily provide information when you:

• Contact us through our Website 
• Complete a secure patient form
• Request products or services
• Request appointments or consultations
• Submit employment inquiries
• Sign up for communications
• Communicate with us by phone, email, or other means 

This information may include:

• Name
• Email address
• Telephone number
• Mailing address
• Information related to your request
• Insurance information (when applicable)
• Medical information submitted through designated secure patient forms
• Any other information you voluntarily provide 

Information Collected Automatically

When you visit our Website, we may automatically collect certain information, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Date and time of your visit
• Referring website
• Approximate geographic location based on your IP address 
• Website usage information 

This information helps us improve our Website, troubleshoot issues, and better understand how visitors use our site. 

How We Use Your Information

We may use your information to:

• Respond to inquiries and requests
• Provide products and services
• Schedule appointments or consultations
• Process requests submitted through our Website
• Improve our Website and customer experience
• Monitor Website security
• Prevent fraud or misuse
• Send requested information
• Communicate regarding products, services, or orders 
• Comply with legal and regulatory obligations 

Healthcare Information

Westside Medical Supply provides durable medical equipment, complex rehabilitation technology, accessibility solutions, and related healthcare services.

Certain forms on our Website are specifically designed to securely collect patient information. Information submitted through these designated secure forms is transmitted using encrypted technology and handled in accordance with applicable federal and state privacy and security requirements, including the Health Insurance Portability and Accountability Act ("HIPAA"), where applicable.

Please use only our designated secure patient forms when submitting Protected Health Information (PHI). General contact forms and standard email communications should not be used to transmit sensitive medical information unless specifically indicated as secure.

Our handling of Protected Health Information is governed separately by our Notice of Privacy Practices, which is available upon request and as required by applicable law. 

Cookies, Analytics, and Advertising

Our Website uses cookies and similar technologies to improve your browsing experience and better understand how visitors use our Website.

These technologies may include:

• Essential cookies
• Performance cookies
• Analytics cookies
• Google Analytics
• Google Ads Conversion Tracking

Google Analytics helps us understand how visitors interact with our Website, including pages viewed, time spent on pages, and general Website usage.

Google Ads Conversion Tracking helps us measure the effectiveness of our advertising by identifying when visitors complete actions such as submitting a contact request or secure patient form after clicking one of our advertisements.

Google may collect certain information in accordance with its own Privacy Policy.

Most web browsers allow you to manage or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain portions of our Website. 

Marketing Communications

If you voluntarily provide your contact information, we may send information regarding:

• Products
• Services
• Company updates
• Promotions
• Educational information 

You may opt out of marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

Please note that you may continue to receive transactional or service-related communications necessary to provide requested services. 

Sharing Your Information

We do not sell your personal information.

We may share information with trusted third-party service providers that assist us in operating our business, including:

• Website hosting providers
• Secure patient form providers
• Information technology providers
• Analytics providers
• Google Analytics
• Google Ads
• Marketing service providers
• Payment processors (if applicable) 

These providers are permitted to use your information only as necessary to perform services on our behalf and are expected to maintain appropriate safeguards.

We may also disclose information when required by law or when necessary to:

• Comply with legal obligations
• Respond to lawful requests from government authorities
• Protect our rights or property
• Prevent fraud or security threats
• Protect the safety of our employees, patients, or others 

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. These safeguards include industry-standard security measures, encrypted transmission of designated secure patient information, and access controls appropriate to the nature of the information collected.

While we strive to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Healthcare records are retained in accordance with applicable federal and state laws.

Third-Party Websites

Our Website may contain links to third-party websites for your convenience.

We are not responsible for the privacy practices, security, or content of those third-party websites. We encourage you to review their privacy policies before providing personal information. 

Children's Privacy

Our Website is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through this Website. If we become aware that such information has been collected, we will take reasonable steps to delete it. 

Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of personal information, subject to applicable legal exceptions
• Request information regarding how your information is collected and used
• Opt out of certain marketing communications

To exercise these rights, please contact us using the information below. 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated Effective Date. Continued use of our Website after changes become effective constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

Westside Medical Supply

765 Elmgrove Road

Rochester, NY 14624

Phone: 585-227-8750 

Email: info@wmsupply.com

Website: www.wmsupply.com