Meet The Westside Medical Staff
Westside Medical Supply is proudly owned and operated by Ron Nettnin, ATP. His entire family has been integral to the company’s success and will continue to lead its growth into the future.
Ron has carefully built a team of highly skilled and experienced professionals from a diverse range of talents. His vision for an ever-expanding product and service line is supported and enhanced by their unwavering dedication to quality, exceptional service, and professional integrity.
Come experience the difference that experience makes—because at Westside Medical Supply, your mobility is our priority!


In loving Memory of Eric Nettnin
Eric began his journey in the DME industry at just 16 years old, delivering and setting up equipment. Over time, he grew deeply knowledgeable in Rehab Sales, dedicating himself to providing the right equipment tailored to each individual’s needs. He found great fulfillment in witnessing the positive impact he had on customers’ lives.
Passionate both on and off the job, Eric’s positive energy created a warm and uplifting work environment every day. His commitment and efforts were instrumental in the success of Westside Medical Supply, and his legacy will never be forgotten.
Starting his career alongside his father, Ron Nettnin, Eric embraced the challenge of following in his footsteps after tragedy struck. Beyond work, Eric lived life fully, excelling in many athletic and outdoor pursuits.
Our Westside Medical Supply family mourns his loss deeply, as does the community he so proudly served.
Chief Executive Officer (CEO)
At Westside Medical Supply, our Chief Executive Officer provides visionary leadership and strategic direction to drive the company’s mission and growth.
The CEO oversees all aspects of the organization, fostering innovation, operational excellence, and a culture centered on customer care and community impact.
Inspirational, Strategic, Dedicated
From setting long-term goals and building partnerships to guiding executive teams and ensuring company-wide alignment, the CEO:
- Leads organizational vision and strategy
- Champions a customer-first culture
- Drives sustainable growth and innovation
- Represents Westside Medical Supply within the community and industry
Committed to Excellence and Impact
With a passion for improving lives through healthcare solutions, our CEO ensures Westside Medical Supply remains a trusted leader dedicated to serving patients, partners, and employees alike.
Director of Operations
At Westside Medical Supply, our Director of Operations ensures that all departments work seamlessly together to deliver outstanding service and support.
With a strategic focus on efficiency and quality, the Director of Operations oversee daily business functions, streamline processes, and implements initiatives that enhance both customer and staff experiences.
Strategic, Organized, Leadership-Driven
From managing logistics and coordinating teams to optimizing workflows, the Director of Operations:
- Leads cross-departmental collaboration
- Ensures operational excellence across all areas
- Drives continuous improvement and innovation
- Supports company goals while fostering a positive work culture
Committed to Excellence
By balancing big-picture planning with attention to detail, our Director of Operations plays a vital role in making sure Westside Medical Supply runs smoothly and continues to grow as a trusted healthcare partner.
Operations Manager
At Westside Medical Supply, our Operations Manager plays a key role in ensuring that all departments work cohesively to provide outstanding service and support.
With a strong focus on efficiency, organization, and quality, the Operations Manager oversees daily operational functions, helps streamline internal processes, and supports initiatives that enhance both customer and staff experiences.
Strategic • Organized • Supportive Leadership
From coordinating logistics and assisting team operations to improving workflows, the Operations Manager:
- Supports cross-departmental collaboration
- Promotes operational excellence across all areas
- Contributes to ongoing improvement and innovation
- Helps advance company goals while maintaining a positive, productive work environment
Dedicated to Smooth, Reliable Operations
By balancing day-to-day oversight with thoughtful planning, our Operations Manager plays an essential role in keeping Westside Medical Supply running efficiently and supporting the company’s continued growth as a trusted healthcare partner.
Chief Financial Officer (CFO)
At Westside Medical Supply, our Chief Financial Officer provides strategic financial leadership to guide the company’s growth and sustainability.
With expertise in financial planning, risk management, and operational efficiency, the CFO oversees all financial activities to ensure the organization’s long-term success.
Visionary, Strategic, Accountable
From budgeting and forecasting to investment decisions and financial reporting, the CFO:
- Leads financial strategy and analysis
- Ensures compliance with regulatory requirements
- Drives initiatives to optimize financial performance
- Collaborates with executive leadership to support company goals
Committed to Strong Financial Health
Through sound financial stewardship and strategic insight, our CFO plays a crucial role in securing Westside Medical Supply’s future as a trusted healthcare provider.
Human Resources (HR) Department
At Westside Medical Supply, our Human Resources team is dedicated to fostering a positive workplace culture and supporting the growth and well-being of every employee.
From recruiting top talent to managing benefits and employee relations, our HR professionals ensure that our team thrives in an environment built on respect, collaboration, and professional development.
Supportive, Strategic, People-Focused
Whether coordinating training programs, handling employee needs, or ensuring compliance with labor regulations, our HR team:
- Attracts and retains skilled, diverse talent
- Promotes a safe and inclusive workplace
- Supports employee growth and engagement
- Facilitates clear communication across all levels
Committed to Our People
By prioritizing employee satisfaction and organizational health, the HR Department plays a vital role in maintaining Westside Medical Supply as a great place to work and grow.
Finance / Accounts Payable Department
At Westside Medical Supply, our Finance and Accounts Payable team is the backbone of our financial health and stability.
This dedicated group manages billing, vendor payments, and financial record-keeping with precision and integrity to ensure smooth operations and compliance.
Accurate, Trustworthy, Detail-Oriented
Whether processing invoices, managing budgets, or coordinating with suppliers, our team:
- Ensures timely and accurate payments
- Monitors financial transactions to maintain transparency
- Supports budgeting and financial planning efforts
- Works closely with other departments to align financial goals
Committed to Financial Excellence
By maintaining clear and reliable financial processes, our Finance and Accounts Payable team helps Westside Medical Supply deliver consistent, quality service to our customers and partners.
Billing Department
Our Billing Team ensures that every customer is billed accurately based on their insurance coverage and any in-store expenses. With a deep understanding of product pricing and policy details, they are the go-to experts for navigating the complex world of insurance and medical billing.
Though much of their work happens behind the scenes, Christina, Amanda, and Jamie are a vital part of the Westside/Eastside Medical Supply team—bringing over 15 years of combined experience in accounts payable and financial operations.
The Backbone of Financial Integrity
From insurance billing to accounts receivable, and everything in between, our billing and HR department keeps the financial side of our business running smoothly. Their dedication and accuracy ensure that our customers, staff, and operations are supported with professionalism and care every step of the way.
Accessibility Department
Our Accessibility Team is made up of licensed, experienced mechanics serving the Greater Rochester area. With expertise in both installation and service, they specialize in:
- Stairlifts
- Vertical Platform Lifts
- Ramps
- Residential Elevators
- Patient Lift Systems
- Wheelchair Lifts
Through their work with Westside Medical Supply and long-standing connections in the community, this team helps people remain independent and safe in their own homes.
What Accessibility Means to Us
In the world of Durable Medical Equipment (DME), accessibility means being able to move from one place to another with safety, dignity, and confidence. Our staff combines multiple-skilled trades to meet your unique mobility needs.
In addition to lift systems, they can also modify your home with:
- Grab Bar Installations
- Widened Doorways for Wheelchair Access
- Customized Home Safety Solutions
Free Consultations Available
Call today to schedule a complimentary in-home consultation and learn how we can help make your home more accessible and secure.
Delivery & Warehouse Team
Our Delivery and Warehouse Team is the face of Westside Medical Supply—serving customers across Western New York with speed, care, and professionalism. These dedicated team members are trained to handle and deliver medical equipment safely, often within just one day’s notice.
White Glove Delivery & Expert Setup
From hospital beds to lift chairs and everything in between, our team offers a white glove delivery service that includes full setup and personalized instruction. They don’t just drop off equipment, they take the time to ensure every product is:
- Assembled correctly
- Adjusted for maximum comfort
- Fully explained so the customer feels confident and supported
Reliable. Courteous. Knowledgeable.
Often compared to your local mail carrier in their consistency and reliability, Ryan, Michael, DJ, and Ken are committed to making each delivery a smooth, respectful, and informative experience.
Your comfort and satisfaction are always their top priorities.
Customer Service Team
At Westside Medical Supply, customer service isn’t just a department, it’s the foundation of everything we do.
Our Customer Service Team brings together over 15 years of combined experience to help every customer find the right product, navigate insurance requirements, and leave our store fully satisfied.
A Caring, Can-Do Approach
From answering phones and fitting compression socks to advising on lift chairs and medical equipment, our team members handle a wide range of tasks with professionalism and empathy. Whether you're new to home medical equipment or a long-time customer, you can count on our team to:
- Answer your questions thoroughly
- Guide you to the right product or department
- Work closely with insurance providers
- Deliver prompt, compassionate support
Experienced. Knowledgeable. Committed.
With access to an extensive product inventory and the expertise to match, our Customer Service Team is here to ensure every interaction is helpful, efficient, and positive. They are truly the heartbeat of the Westside experience.
Rehab Department
At Westside Medical Supply, power mobility is more than equipment—it’s about restoring independence and enhancing lives.
Our Rehab Department brings together decades of combined experience and a passion for complex mobility solutions. With RESNA Certified Assistive Technology Professionals (ATPs) on staff, we are equipped to handle all aspects of power mobility—from custom seating systems and wheelchairs to advanced patient lift technology.
Personalized Mobility Solutions
Our team conducts in-depth mobility evaluations and works side-by-side with physicians, therapists, and caregivers to determine the most appropriate equipment for each individual. Whether you're seeking better function, comfort, or independence, we are here to help you:
- Find the best-fitting power mobility device
- Navigate custom seating and lift systems
- Collaborate with your healthcare team
- Receive knowledgeable, compassionate support
Certified. Experienced. Dedicated.
Power mobility is an essential service at Westside Medical Supply, and our Rehab Department is committed to delivering tailored solutions that meet your unique needs. With extensive training and hands-on expertise, our team is here to help you achieve your highest level of mobility and independence.
Purchasing Department
At Westside Medical Supply, our Purchasing Department plays a crucial role in ensuring we provide the highest quality products at the best value.
Our dedicated team manages supplier relationships, negotiates competitive pricing, and maintains optimal inventory levels to meet the needs of our customers and healthcare partners.
Efficient, Strategic, Reliable
From sourcing specialized medical equipment to replenishing everyday essentials, our purchasing experts work behind the scenes to:
- Identify and secure quality products from trusted manufacturers
- Negotiate cost-effective deals to keep prices competitive
- Monitor inventory levels to ensure product availability
- Collaborate closely with sales and operations teams to meet demand
Committed to Excellence
With a focus on quality, reliability, and cost-efficiency, our Purchasing Department supports every aspect of Westside Medical Supply’s mission. Their careful attention ensures you receive the right product, at the right time, every time.
Training Department
At Westside Medical Supply, our Training Department is dedicated to empowering both our staff and customers with the knowledge and skills needed to make the most of medical equipment and technology.
Our expert trainers provide comprehensive training on product use, safety, and best practices, ensuring everyone feels confident and supported.
Knowledgeable, Patient, Supportive
Whether it’s onboarding new team members or guiding customers through device operation, our trainers:
- Deliver hands-on instruction tailored to individual needs
- Offer ongoing education on the latest products and technologies
- Ensure compliance with safety standards and protocols
- Work closely with clinical and sales teams to enhance service quality
Empowering Success
By providing expert training and resources, our department plays a key role in helping patients, caregivers, and staff maximize the benefits of every product, promoting independence and well-being.
Service Department
At Westside Medical Supply, our Service Department is committed to keeping your medical equipment functioning safely and reliably.
Our skilled technicians specialize in the repair and maintenance of rehab equipment, understanding how critical it is for you to avoid downtime. They work diligently to provide fast, efficient repairs so you can get back to your daily routine with confidence.
Responsive, Skilled, Dependable
Service after the sale is essential to our mission as a trusted DME provider. Our technicians combine expertise in the latest technology with experience servicing older equipment. They collaborate closely with the Rehab and Customer Service teams to ensure every product receives thorough care. With a large inventory of spare parts on hand, many repairs can be completed while you wait. Please call to schedule an appointment.
Dedicated to Keeping You Moving
We know how important your equipment is, and our Service Department is here to provide prompt, reliable support that helps you maintain independence and peace of mind.
At Westside Medical Supply,
we’re your partner in health and independence.
Visit us today or connect with our team for expert support and reliable products.
